Design & Communication Strategist

Translating complex briefs into sharp visual & verbal narratives that connect and drive outcomes.

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Laya Aria Swaminathan M.Des — JJ School of Art Mumbai, India · 2026
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Brand Identity · Experience Design · Communication Strategy · Information Design · Copywriting · Film Direction · Psychology-Informed Design · Art Direction · Brand Identity · Experience Design · Communication Strategy · Information Design · Film Direction · Art Direction ·

Projects

7 projects across brand, film, UX & information design

Mumbai Climate Week
Brand & Communication

MUMBAI CLIMATE WEEK

End-to-end communication design for India's first Climate Week — launch film, social strategy, brand assets, and website direction.

Gully
Brand Identity

GULLY

India's first nostalgic game bar. Full brand system — visual identity, spatial design, and communication strategy.

Elementis
Game Design

ELEMENTIS

A board game set in a dying cosmic world. Complete narrative, game mechanics, and design system.

UTS App
UI / UX

UTS APP

Redesigning Mumbai's local train ticketing experience. End-to-end UX research, IA, and UI design.

INS Vikramaditya
Information Design

INS VIKRAMADITYA

Infographic design for India's aircraft carrier — translating complex naval data into visual narratives.

CXD Branding
Brand Identity

CXD BRANDING

Full brand identity for the M.Des Communication & Experience Design programme at Sir JJ School of Art.

How to Carry Your Fire
Book Design

HOW TO CARRY YOUR FIRE

A memoir of the magnificent, maddening, marvellous ADHD mind. Editorial design, visual storytelling, and conceptual direction.

Illustration & Artwork
About

DESIGN
meets
STRATEGY

Psychology-informed design strategist with a multidisciplinary edge across brand identity, communication strategy, copywriting, and film direction.

Backed by a 9.86 GPA in Psychology and an M.Des from JJ School of Art, I translate complex briefs into sharp visual and verbal narratives that connect with audiences and drive measurable outcomes.

Copywriting & Content Strategy
Film Direction & Storytelling
Conceptual Ideation & Art Direction
Psychology-Informed Design
Brand Identity Systems
Experience Design
AI Proficiency
Aria Swaminathan
Design Communication Fellow
Mumbai Climate Week 2026 — Project Mumbai
Oct 2025 – Mar 2026
Art Therapist
Independent Practice, Mumbai
Apr 2024 – Sep 2024
Associate — Live Commerce & Influencer Manager
Pianosa Pvt. Ltd. / Blackmilk Media
Jul – Nov 2022
Freelance Tattoo Artist & Visual Designer
Independent, Mumbai
2021 – Present

LET'S
work
TOGETHER

Open to full-time roles, freelance projects, and creative collaborations in brand, communication, and experience design.

laya.swaminathan222@gmail.com
+91 9867321861  ·  Mumbai, India